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—user research —data visualization

“The Indigenous Well_Being Cycle”

“A Designer's Aproach to Government”

Partnered with the Innovation Hub, our team researched the barriers and successes of the Indigenous Community from the perspective of human centered design thinking. We highlighted why key issues exist and visually represented the reoccurring, cyclic, issues in a large-format infographic.

Government Mandate Letter /// Indigenous and Northern Affairs


*  Part 2

This data heavy research is pivoted into a “narrative first” interactive experience that showcases the strength of community and Indigenous pride through story.


Research Scope

"This research report addresses the barriers and successes of the Indigenous peoples of Canada in regards to their educational attainment."

/// Orientation

How might we use the experiences of Indigenous students to create awareness around the obstacles, as well as highlight the success stories of those who have achieved a postsecondary qualification to ultimately improve the social and economic conditions for Indigenous peoples.

Primary Research

We reached out locally to familiarize ourselves with local Indigenous initiatives and perspectives. It was imperative to us, that we represent accurate information from real Indigenous peoples and communities.

Elijah Williams and the Sheridan College Center for Indigenous Learning and Support provided these insights.

/// Hope

"Inspiring and empowering Indigenous people is what we need to move forward, we don't want Canadians to feel sorry for Indigenous peoples. We want positive examples to make people feel hopeful for a better future."

—Elijah Williams

*   Empowering through the strength of community support

Secondary Research

In order to understand current Indigenous perspectives, like Elijah’s, we looked back at the roots of Indigenous and Canadian relations: recognizing the impact of residential schools, Truth and Reconciliation, and understanding the current vs historical life of an Indigenous person.

/// The Well-Being Cycle

Through these design methods, we identified key elements that contribute to a cycle of well-being. This trapping cycle, focuses on the structural faults set for the growing population of young adults within the Indigenous Community.

*   Housing, Education, Income, and Labor

Design Methods

* Historical Timelines
* Value Proposition Canvas
* Persona Research
* Empathy Maps
* Journey Maps
* Affinity Diragrams

Final data visualizations

The overall implementation of our gathered statistics and research is centered around the narrative of the well-being cycle. Our goal was to achieve accuracy in information, spirit in our story and also take the advice from our Indigenous friends— and focus on a hopeful future.

/// 30'' x 50'' poster print

Our poster physically breaks away from the cycle to show that this large new generation of Indigenous youth are the greatest potential for change.

*   Breaking the cycle

Moving forward

Today we see the pride of Indigenous communities growing stronger. It’s easier for people to identify as Indigenous, and stand for each other more than ever before. It is this strength of community that we want to exemplify and amplify by our work through awareness, advocacy and engagement.


/// Part 2

One of the most limiting factors of the cycle are all the obstacles in the way of Indigenous education, the most prominent being distance. While we were required to find a solution to this for the report we believe now that this is something a government program cannot easily solve.

We showcase this rationale in an interactive story telling experience where the outcome is to seek increased connectedness within the Indigenous communities themselves and between Non-Indigenous Communities. This is an effort to mitigate the phyisical distance between homes with the community spirit to say "we all matter".