"He's on the up"
The up and coming George Kavuma ( self named GW_SK ) attempts to explain his identity as he mounts his ascent into the design and music fields.
* The Goal
We sought to find meaning in the environments that George frequents so that the overall message could be told contextually behind what he speaks.
The sequential timing of the narrative was given a rigid location based structure to both-- draw attention to the use of location as information, and to divide up the parts of "George" into a digestable fashion.
* Narrative through juxtaposition
Like hanging-out but with cameras, personal questions and transportation to wherever the mood took us.* "As much footage as possible"
* Emphasis on editing process
Shots of George were left up to George to fully define. We followed him around his hometown, but timed it to a daylight - sunset - night progression to solidify a narrative timeline. We also defined beforehand a list of b-roll shots and locations that we could assume would compliment George’s personality well.
* Loose rolling events